The Sheridan School Viewbook
The inside of the Sheridan School Viewbook.
Sheridan is a K–8 independent school in Washington, D.C. A vibrant, nurturing community, a challenging curriculum, and working multiculturally are just some of Sheridan’s hallmarks. With an emphasis on the student’s individual experience, creative expression, and hands-on learning, it only made sense to create a viewbook that reflected this.
Sheridan’s new viewbook was “written by the students of Sheridan.” It is filled with fun quotes and stories from the students who attend the school. Throughout the book, students share the wonderful experiences they have had while attending Sheridan. The rubber band bound book is filled with colorful and fun images that capture the culture of this progressive school.
The designer of the viewbook, Mari Foret of Foret Design and Marketing, and Sheridan’s admissions director, Margie Gottfried, wanted the viewbook to have an authentic look and feel. It was important to represent the children accurately through a design that embodied their stories. That was how the rubber band binding was conceptualized.
“Worth Higgins & Associates was chosen for the job because of the impressive color afforded by its new UV press and its experience with specialty bindings,” says Mari. “They were exceptional partners throughout the production process.” After printing on the UV press, the book was die cut with notches to hold the rubber band in place.
Each page was scored so that the book would lie flat when open. The book consists of many crossovers that fit perfectly together once the book was bound by the rubber band. This type of binding technique can be challenging. However, much like Sheridan’s students and their new viewbook, the results can be remarkable with the right amount of creativity, strategic thinking, and willingness to take risks.
