Dawn and Albert Schick are the owners of Carytown Cupcakes. Their cupcakes have a unique flair that embodies the culture of Richmond, VA. Carytown Cupcakes are known for their specialty flavors. Craft beers, quality whiskey and other adult beverages have been baked into their decadent treats. Hoping to compliment the flavors baked into the cupcakes, Dawn and Albert set out to provide a more diverse alcoholic product offering.
Prior to July, Carytown Cupcakes and other bakeries in the state of Virginia were only permitted to sell dessert wines and cordials. In order to change this limiting legislation, Dawn and Albert did their research and teamed up with Senator Barbara Favola. Favola, is on the Rehabilitation and Social Services Committee which oversees Virginia’s Department of Alcoholic Beverage Control.
Senate Bill 502 was introduced to the General Assembly in March and passed unanimously. The bill allows bakeries to earn 10 percent of their gross annual sales from beer and wine on-site consumption. This is the same percentage that restaurants are able to earn in gross annual sales from beer and wine on-site consumption.
“We’re not looking to be a big bar, we’re just trying to finish that experience at the end of the night for people who want to have a cupcake and a glass of Prosecco,” Schick said according to Richmond BizSense. To spread awareness about this significant change and win for the Richmond community, Carytown Cupcakes teamed up with Worth Promoting.
Our newest division, Worth Promoting, offers Worth Higgins & Associates clients unique ways to increase brand awareness and build rapport with customized promotional products. Worth Promoting and Carytown Cupcakes conceptualized “Can We Pour You A Cupcake?” T-Shirts and branded coasters that are now available at their 3111 W Cary St. location in Richmond, Virginia.
Patrons can now enjoy savory flight combos that pair decadent cupcakes with craft beers like Hardywood.