JMU Athletics- Sky’s the Limit

fan guideWith the grass roots nature of university athletic marketing, it is important to have quality and eye catching promotions that convey school pride.

hockeyThis school year at James Madison University, “Sky’s the Limit” is the theme. The theme was taken from a quote during the introductory news conference for new head football coach Everett Withers. “It shares the vision of what JMU football is trying to build and hopefully brings in the excitement of the journey to win a national championship,” explained Stephen Pugh, JMU Athletics’ Director of Marketing.

With the help of Old Hat Creative, a sports marketing agency based in Norman, Oklahoma, the JMU Athletics team will communicate a message of limitless possibilities this season to JMU sports fans.


JMU students, alumni, and the Shenandoah Valley local community can expect a myriad of excitement building printed pieces. Posters are used to promote the breadth of JMU sports teams as well as their game schedules. The posters can even be used as collector’s items and autograph pieces for fans.

“Worth Higgins & Associates and JMU Athletics were able to create a partnership this year and their assistance has been great for our business. They offer quality products, great customer service and great insight into how to get the most out of our projects,” Stephen shared.

Keep up with JMU’s limitless athletics at

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